I know it sounds a bit odd, but we hear this a lot from candidates when we get them in interview… they communicate the idea that they’re not interested in the client we have gotten then an interview with because they never heard of the firm. What’s even worse is that they don’t make an effort to interview well because they somehow think that because they have never heard of the company, the company can’t be any good…This is especially the case when a candidate has been in a particular line of business for a number years and think they “know everybody,” so this new company they never heard of can’t be any good…
This idea simply doesn’t make any sense… but lots of things people believe doesn’t make sense . There are 7.5 million business establishments in the United States… no one knows all … or even most of them. There are boatloads of guys and gals who made a lot of money with firms hardly anyone ever heard about…
I’ll never forget trying to get a candidate an interview a number of years ago with a small company, no one had ever heard of… Netscape. The candidate refused to go because he had never heard of the company. The second candidate I approached actually got hired and became a multimillionaire because of the stock he earned going to work for this start-up…
So don’t let your knowledge or lack of knowledge of an organization stand in the way of an interview…
