1. people overestimate the value of a resume…it isn’t going to get you a job…sending it, thinking that it is magical, is an error…it may not even get you an interview

2. the average resume gets read in 10 seconds…don’t think someone is reading and digesting what you wrote…if you don’t get their attention in 10 seconds, it isn’t working

3. people underestimate the number of resumes they are competing with…on average …300

4. people overestimate the qualifications of the people who will screen, read and or “pass” their resume along…if you think the “right” people are reading your resume..you are wrong…

5. people write the wrong content on their resume…they write what they understand about themselves …forgetting that unless they are clear about what their company does and what they do, most people won’t understand it…if your resume can’t be understood by a high school senior…who doesn’t know you…you are writing the wrong content…